 When did Jaago Mumbai Radio 90.8 FM first start? What is the ideology behind Jaago Mumbai? Who are the founding members?
90.8 FM Jago Mumbai started its broadcast on the 1st of May 2010 – Maharashtra Day. The basic and simple ideology behind Jago Mumbai is to “Empower & Entertain” – We believe that if each Mumbaikar takes responsibility for himself, then Mumbai automatically becomes a better city to stay in. Union Park Residents Association (UPRA) is the founding body of 90.8 FM Jago Mumbai - it’s an ALM that has been active in the Union Park area for around 8 years and 90.8 Jago Mumbai is the brain child of Mr. Navin Chandra who is Chairman - Community Projects in UPRA
Do you have a website? What is the URL (web address)?
What is the target audience? At what times do you come on air?
90.8 FM Jago Mumbai broadcasts from 8am – 8pm through the week. The target audience is basically everyone from kids, teens, youth, housewives, senior citizens, independent artists, etc. A Community Radio caters to all the age groups & communities that fall within its physical radius.
Do you broadcast in both Hindi and English?
We broadcast in Hindi, English, Marathi & Gujarati – as per my knowledge no other radio stations in the Mumbai radio circuit does this.
How has your business grown over the years?
It’s been a challenging journey and we have grown from just broadcasting for 2 hours to the current 12 hours. The response has been amazing and loads of individuals & organizations have networked with us to be able to harness the potential of such an innovative platform. It’s been more than a year now and the visibility is growing at a steady pace and we are positive that soon we will be a name to reckon with.
Do you see yourself as a voice for the community? What are some of the causes that you highlight on air?
Definitely. That’s the whole reason of our existence – Community development through active participation & empowerment. All our 15 Community Radio Jockeys (CRj) are professionals in their own fields but volunteer with us as they believe in giving back to the community. Causes that we continuously highlight are Education, Communal Harmony, Girl Child, Differently Abled People, HIV, Promotion of Local & Home Grown talent, Independent Artiste & Music, Environment -Water Harvesting, Garbage Composting, Solar energy, Wellness & Positivity
What has been the response of the local citizens to your efforts?
The response has been amazing and it’s the people who are making this a much bigger and effective platform by day.
What is your long term vision for Jaago Mumbai?
The vision is the same. Empower & Entertain people to be responsible for themselves and thus Mumbai becomes a better place to live in.
|
Loading...
